Coca Cola Company and its Product Modifying Method to meet FDA Essay

Coca Cola Company and its Product Modifying Method to meet FDA standards - Essay Example With consumers worldwide becoming more and more cautious and watchful about their health, they are choosing to eat healthy and preferably live a healthy life. This follows the fact that deadly diseases such as cancer are on the rise and experts point out that these diseases are befalling most people due to their eating habits. This aspect has seen many companies including Coca Cola seek specific ways of modifying their products in order to meet the speculations set herein by special food governing bodies, which include but not limited to the Food and Drug Administration (FDA). Research findings posit that Coca-Cola Company and PepsiCo Inc. are currently changing the procedures followed in making some of their products such as the caramel coloring commonly used in the sodas (50). This comes following the implementation of the Californian law that forces all products that contain a particular level of carcinogens should always come with a label of cancer warning. Ideally, this enforcement comes along with some consequences since very few people would risk purchasing a product that can cause cancer unto their lives. The company’s SWOT Analysis describes all the facts regarding what it intends to have its products free of any speculations. Web, http://www.google.co.ke/imgres?um=1&hl=en&client=firefox-a& sa=N&rls=org.mozilla:en-US:official&channel=fflb&biw=1024&bih=610&tbm=isch&tbnid=dg5-NnM39-yN4M:&imgrefurl=http://tommytoy.typepad.com/tommy-toy-pbt-consultin/branding/page/2/&docid=HIy0iWonP0H8YM&imgurl=http://tommytoy.typepad.com/.a/6a0133f3a4072c970b0167630ab61e970b-500wi&w=375&h=274&ei=vSInUf-fKsjN4QSt-YHADg&zoom=1&ved=1t:3588,i:219&iact=rc&dur=214&sig=100064067000265222398&page=3&tbnh=186&tbnw=255&start=33&ndsp=18&tx=145&ty=39 Currently, Coca Cola is undergoing a series of transformations specifically in the production of its products with the aim of ensuring it meets the set standards provided by the FDA. The company is now looking into the details of most of its recipes in order to ensure that it produces beverages that are in line with the recommendations and regulations of FDA. Given that research findings opine caffeine as well as tannin mixtures with cancer related causes, people are taking a step forward towards doing away with products said to have such ingredients in t heir contents (59). Change of such consumer market has seen most companies head towards the verge of losing a large market base. However, in order to ensure continued profitability, Coca Cola which happens to be one of the world’s largest producer and distributor of beverage products resolve to come into terms with the FDA standards which require companies to observe health regulations and recommendations. On March 7, 2012, Coca Cola Company asserted that its use of caramel coloring in preparing its drinks has always resolved to put into consideration the necessary requirements and thus is safe. Douglas Karas, FDA spokesperson stated that FDA is working round the clock and ensuring that companies like Coca Cola and Pepsi provide their consumers with quality beverages that pose no challenge to the users. According to Beverage Digest, one of the most active industry trackers, PepsiCo and Coca Cola hold the largest percentage (90%) of beverage productions manufacturing. As such, analysts claim that they can pose the most immense crisis if at any one point ended up consuming products that have high levels of carcinogens (66). This indicates that